1. Analyze and understand business processes and requirements in order to translate them into sitemaps, user flows, customer journey maps, wireframes, mock-ups, and prototypes 2. Design the overall functionality of the product, and in order to ensure a great user experience, iterate upon it in accordance with user feedback and user-testing 3. Use and adapt the latest UI/UX design guidelines to create a unique look & feel and style guides for all projects 4. Create end-to-end UI/UX interaction wireframes, mocks, clickable prototypes using the latest design tools, and user interface 5. Provide UI/UX that can be easily used by developers & assist developers in converting UI/UX designs to development 6. Provide amazing experiences and user interfaces that delight customers 7. Work autonomously to audit the existing platform to enhance and upgrade from both a workflow and visual standpoint