1. Create and adapt A4 shelf talkers, basic signage, shelf-edge pricing, and in-store communication creatives using approved templates. 2. Update and cross-check pricing, SKU details, promotional offers, and communication formats to ensure accuracy before rollout. 3. Support visual merchandising and trend research, including décor/furnishing trends, materials, finishes, colour palettes, and styles. 4. Track competitor pricing and category benchmarks, maintain basic reports, and organize all communication files in a centralized repository. 5. Coordinate with Category and Marketing teams to collect inputs, take approvals, and ensure execution aligns with brand guidelines.