1. Assist in conducting keyword research and analysis to identify potential areas for optimization 2. Collaborate with the team to develop and implement effective SEO strategies to improve website rankings and organic traffic 3. Optimize website content, including meta tags, headers, and URLs, using best SEO practices 4. Monitor and analyze website performance using tools like Google Analytics and provide insights for further optimization 5. Support in creating engaging and SEO-friendly content for blogs, website pages, and social media platforms 6. Stay updated with the latest industry trends and algorithm changes to ensure continuous optimization efforts 7. Assist in managing paid search campaigns, including keyword research, ad copy creation, and performance analysis