1. Plan and execute digital marketing campaigns across LinkedIn, YouTube, and Instagram targeting solar PV, BESS, and C&I energy professionals. 2. Create or coordinate short-form educational video content (solar/BESS topics) for LinkedIn and YouTube to build brand awareness for BAESS.APP. 3. Identify, qualify, and convert leads into paid monthly BAESS.APP subscribers through outreach, demos, and follow-ups. 4. Manage the subscriber onboarding pipeline and maintain accurate records of all acquired subscribers for incentive tracking. 5. Report weekly on campaign performance, lead pipeline status, new subscriptions, and churn. 6. Coordinate with the founder on content strategy, pricing communication, and product updates. 7. Actively contribute to GTM strategies for new geographies and features.