1. Create, edit, and publish content across various platforms and online channels. 2. Manage social media pages, links, and digital platform activities. 3. Generate leads through outreach, telecalling, and communication activities. 4. Conduct personalized counseling sessions for prospective students and applicants. 5. Support admission growth initiatives for assigned countries and universities. 6. Coordinate with prospective candidates to provide information and resolve queries. 7. Assist in digital engagement and student conversion activities.