The roleYou’ll own paid acquisition end-to-end across Meta and Google for our D2C clients — measured on one thing above all: did you make their ad spend profitable, and did you scale it. This isn’t a button-pushing seat. You set the strategy, build the campaign architecture, read the data, and make the calls that move ROAS. Hit your targets and your variable kicks in — your upside is tied to the exact number you control. What you’ll doOwn and scale Meta and Google Ads campaigns for multiple D2C accounts, from strategy through daily optimisation.Build campaign structures around ROAS, not vanity metrics — full-funnel, with attribution and CRO baked in.Take accounts from break-even to 3–4x ROAS and defend it as spend scales.Partner with the copy and creative team on what to test, and turn data into the next round of creative briefs.Report outcomes to clients in plain business language — revenue, CAC, contribution margin — not screenshots. What we’re looking for4- 5+ years of hands-on performance marketing, with demonstrable D2C experience.Deep, current command of Meta Ads Manager and Google Ads best practices — you’ve run real budgets, not just courses.A track record you can prove: e.g. taking ROAS from ~1x to 3–4x over a 6–8 month window.Comfort with GA4, pixel/conversion tracking, and attribution.An owner’s mindset — you treat the client’s money like your own. ₹50,000–60,000/month fixed + up to ₹20,000/month on hitting ROAS targets. 6-month performance & compensation review.Location: Kharadi, Pune — on-site for your first 3 months (6 days/week in office )(probation), then hybrid (minimum 4 days/week in office). Why Business BrandyYou won’t be one analyst among twenty on an account nobody remembers. You’ll own brands, see your decisions hit the P&L, and grow as fast as your results do — with a comp review at 6 months that rewards exactly that. We embed as growth partners, not a side-stepped agency.