1. Manage and streamline the lead allocation process by ensuring all leads from campaigns, walk-ins, and other sources are accurately directed to the appropriate sales and pre-sales teams for timely follow-up. 2. Oversee the entire lead journey within MIS systems from initial entry to site visits, follow-ups, and final conversions while ensuring data accuracy and reducing lead loss. 3. Assist in performance analysis through MIS reports by spotting gaps such as missed follow-ups, slow responses, and operational inefficiencies, and supporting data-driven enhancements. 4. Maintain a centralized and up-to-date lead database, while preparing regular reports and dashboards that deliver actionable insights to improve conversion rates and pipeline performance. 5. Work closely with cross-functional teams, including marketing, sales, pre-sales, and field operations, to ensure seamless data sharing and consistent reporting practices. 6. Monitor live lead activities via MIS dashboards and proactively highlight concerns such as unattended walk-ins, delayed responses, or workflow bottlenecks to enhance customer experience and team efficiency.