Experience: 2–5 YearsBudget: 4-5 LPALocation: Lower Parel, MumbaiIndustry: Real Estate/ Hospitality About the role:The Branding & Marketing Manager will be responsible for planning and executing branding, advertising, and marketing activities for the group’s businesses. The role requires hands-on experience in ATL and BTL marketing, digital marketing management, brand positioning, and target audience engagement strategies. Key Responsibilities:● Develop and execute branding and marketing strategies aligned with business objectives.● Plan and manage ATL and BTL advertising campaigns with a strong focus on target audience engagement.● Handle and oversee the complete digital marketing portfolio, including social media, online campaigns, and brand promotions.● Coordinate with internal teams and external agencies for marketing initiatives and creative campaigns.● Build brand awareness and maintain consistent brand communication across all platforms.● Monitor campaign performance and generate insights for marketing improvements.● Support promotional activities, events, partnerships, and marketing activations.● Conduct market research and competitor analysis to identify branding opportunities. Required Skills & Qualifications:● Minimum 2 years of experience in Branding & Marketing.● Prior experience in Real Estate, Hospitality, or multi-business groups will be preferred.● Strong understanding of ATL and BTL marketing strategies.● Knowledge of digital marketing platforms and campaign management.● Excellent communication, coordination, and creative thinking skills.● Ability to understand target audiences and create effective brand campaigns.● Strong organisational and execution capabilities. Preferred Candidate Profile:● Creative and result-oriented marketing professional.● Ability to manage multiple brands and marketing activities simultaneously.● Passion for branding, advertising, and consumer engagement.