Research food, nutrition, wellness, and consumer trends to identify new market opportunities, content ideas, and product positioning strategies Assist in product development activities including ingredient research, competitor benchmarking, customer feedback analysis, and quality assessment support Create and manage social media content including Instagram posts, reels, captions, and basic brand communication to support audience growth and engagement Support marketing initiatives such as influencer outreach, campaign ideation, event coordination, and community engagement activities Assist with operational and administrative tasks including inventory coordination, documentation, reporting, and day-to-day startup activities Collaborate closely with the founders and creative team to brainstorm and execute brand-building initiatives Participate in on-ground activations, wellness events, gym collaborations, and customer interaction activities when required Conduct basic market and competitor research to help improve products, customer experience, and marketing strategies Help maintain an organized workflow across multiple ongoing projects and priorities in a fast-paced startup environment Contribute ideas around health, nutrition, functional foods, sustainability, and consumer behavior to support the company’s long-term vision