About the company: A funded startup. Requirements: 5–8 years in growth, performance marketing, or product marketing — at least 2 of those in asubscription business (media, SaaS, D2C, edtech, fintech, OTT, or premium content).• You have personally driven subscriber or revenue growth that you can defend with numbers in aninterview.• Hands-on with the modern growth stack: GA4, Mixpanel/Amplitude, Hotjar, Google Tag Manager,Meta/Google Ads Manager, an ESP/CDP (Customer.io, Braze, Mailmodo, MoEngage, or similar),and Stripe/Razorpay subscription analytics.• Comfortable with SQL or at least confident reading data without waiting for an analyst. Responsibilities:Subscriber acquisition• Build the top of the funnel across SEO, paid social, search, content syndication, podcasts,newsletters, and partnerships.• Set and hit monthly subscriber targets. Own CAC by channel. Kill what doesn't work, double downon what does.• Run paid acquisition end-to-end on Meta, Google, LinkedIn, and YouTube — from creative briefs tobidding strategy to LP optimization.Conversion & monetization• Optimize the free-to-paid funnel: paywalls, upgrade prompts, plan architecture, pricingexperiments, gift subscriptions, group/team plans, and corporate accounts.• Run a relentless A/B testing cadence on landing pages, checkout, and trial flows.• Partner with Sales/BD on B2B and institutional subscription deals (PE/VC firms, corporate teams,business schools). Retention & lifecycle• Build the lifecycle stack: onboarding, activation, engagement, win-back, and renewal flows acrossemail, WhatsApp, app push, and on-site.• Drive renewal rates and lower involuntary churn (dunning, payment recovery, plan downgradealternatives).• Define and instrument leading indicators of churn — and intervene before the credit card declines.Please share your resumes at ishita@marketscope.in