Location: Gurgaon Experience: 3–6 years Type: Full-timeAbout ShiftShift is building India’s next-generation soda — clean, functional, and actually good for you. We’re creating a new category of prebiotic, low-calorie beverages designed for modern lifestyles. Think soda, but reimagined for gut health, energy, and everyday consumption.We’re not just launching a product — we’re building a movement.Role OverviewWe’re looking for a Growth Hacker who understands how to build and scale a D2C brand in India from the ground up. This role sits at the intersection of performance marketing, brand virality, and strategic partnerships.You should be equally comfortable:scaling paid campaignsbuilding high-leverage relationshipsand cracking organic growth loops that make brands blow upWhat You’ll Do1. Performance Marketing & ScalingOwn and scale paid channels (Meta, Google, YouTube, etc.)Optimize CAC, LTV, ROAS with a strong data-first mindsetRun rapid experimentation across creatives, landing pages, and funnels2. Virality & Organic GrowthConceptualize and execute campaigns that have viral potentialSpot trends early and turn them into brand momentsBuild distribution beyond ads — communities, creators, content loops3. Relationship Building & PartnershipsBuild strong relationships with creators, agencies, platforms, and collaboratorsCrack high-impact partnerships (brands, influencers, communities)Leverage networks to unlock growth opportunities beyond paid channels4. D2C Growth StrategyOwn end-to-end growth across website, marketplaces (Blinkit, etc.), and socialIdentify key growth levers and double down on what worksWork closely with founders on GTM, pricing, and expansion strategyWho You AreHave scaled a D2C brand in India (0 → meaningful revenue or strong growth phase)Deep expertise in performance marketing (hands-on, not just strategic)Exceptional communication & relationship-building skillsStrong instinct for what makes content and brands go viralHighly experimental — you test fast, learn fast, and iterate fasterData-driven but creatively sharpHustler mindset — you take ownership and figure things outBonus PointsExperience in FMCG / food & beverage / wellness brandsStrong creator/influencer networkExperience with quick commerce (Blinkit, Zepto, Instamart)Built or contributed to a brand that became culturally relevantWhy Join ShiftBuild a category-defining brand from the ground upHigh ownership, high impact role working directly with foundersOpportunity to shape the future of health + soda in IndiaFast-paced, ambitious, and creative environment