1.Achieve monthly and quarterly sales targets assigned for the territory. 2. Drive secondary sales through regular market visits and outlet servicing. 3. Generate orders from retail outlets and ensure timely billing through distributor. 4. Increase numeric distribution and product availability in the market. 5. Focus on driving sales of key brands and priority SKUs 6. Cover all outlets as per defined beat plan and journey cycle. 7. Ensure proper product visibility and merchandising at outlets. 8. Execute promotional activities, trade schemes, and display initiatives