1. Set up, organise, and optimise our Shopify store — product pages, collections, descriptions, and navigation 2. Design product catalogs, lookbooks, social media creatives, and brand assets using Canva 3. Execute on-page SEO — meta titles, meta descriptions, alt text, keyword optimisation on all product pages 4. Set up and manage Google Ads and Meta Ads campaigns targeting B2B buyers in the UAE and Middle East markets 5. Create and schedule content for LinkedIn and Instagram — posts, creatives, and captions 6. Track website and campaign performance using Google Analytics and Search Console — weekly reporting