1. Create crisp, concise & high-quality 500+ word articles - depending on the app's category 2. Write new SEO-friendly articles for websites 3. Create optimized text for app descriptions (4000 characters), titles (30 chars), and subtitles (80 chars) with data backed by intelligence tools such as Data.ai, mobile action, keyword planner, Google Trends, etc. 4. Work directly with account managers and top leadership to create content that could potentially generate maximum traffic to the client's app or website 5. Make changes as per requirement - complete changes according to the feedback received from the team or the client 6. Maintain a high level of consistency across the content (style & tone)